Everybody talks about efficiency. Especially the home appliance brands... What is the efficiency though? Is it real? People have a hard time seeing the meaning of it and its benefits.

That’s where I jumped in and shouted “How about creating an outdoor ad with the amount of water the Beko dishwasher uses?” (those exact words).

 And the team of extremely talented art directors turned it into a real thing. (I can’t even draw a stickman, man.)