I think that was one the very first things I’ve done in advertising.  

The brief was simple. A banner ad for the International Day of Older Persons. I took it seriously. I mean really seriously.

I remember thinking “Oh this is easy. I’ll totally break Roger Federer’s grand slam record” when I got few awards for this interactive banner. (Actually that’s a lie. I wasn’t following tennis back then. A catch phrase would be nice though.)

Ps: I’m doing the voice over in this case study video. I know, it’s terrible. Because I recorded it in my bedroom.